Taylor Swift is proving that purple is truly her color in the photoshoot for her upcoming record, Speak Now (Taylor’s Version).

As seen in an Instagram post from her stylist, the Grammy winner donned a breathtaking lilac tulle gown and ballet shoes in a new promotional image for her album. Swift’s latest re-recorded effort is set for a July 7th release.

Swifties on social media are also falling in love with the album cover art, which Swift first shared in early May. For the main shot, the “Anti-Hero” hitmaker rocked yet another gorgeous, tulle, (darker) purple dress.

Taylor Swift Wows in Another Ethereal Gown for Speak Now (Taylor’s Version) Shoot

This month, Swift’s stylist Joseph Cassell Falconer posted a photo of the “Bejeweled” singer in a light purple gown with flowing, romantic fabric. In the pic, Swift can be seen sitting down on the floor with her head looking up to the ceiling.

As noted in the post caption, the “Cruel Summer” songwriter’s dress is by Reem Acra and her shoes are from Capezio. For the photo, Swift wore her long, blonde tresses down and styled into her signature voluminous curls.

On May 5th, Swift announced the summer release of Speak Now (Taylor’s Version) in a post for her 265 million Instagram followers. The Midnights artist also gave fans a first look at the album’s cover art.

She posed in a strapless violet dress with whimsical tulle fabric, replicating her 2010 Speak Now album cover art. For the original cover shot for her record over a decade ago, she also wore a purple dress and her long, curly hair down, but she faced to the left.

In this more recent pic, she is facing towards the right, which seems to signify a new beginning.

The 33-year-old singer-songwriter, as fans know, has already successfully re-recorded her 2008 record, Fearless and 2012’s Red, and the newer versions both feature special, previously unheard tracks from her earlier career days.

Swift, who is currently embarking on her record-breaking Eras Tour, discussed her plans for Speak Now (Taylor’s Version) in her May post caption. “It fills me with such pride and joy to announce that my version of Speak Now will be out July 7 (just in time for July 9th, iykyk),” she wrote, referencing her 13th song off the album, “Last Kiss.”

Swift continued, “I first made Speak Now, completely self-written, between the ages of 18 and 20. The songs that came from this time in my life were marked by their brutal honesty, unfiltered diaristic confessions and wild wistfulness.”

“I love this album because it tells a tale of growing up, flailing, flying and crashing … and living to speak about it.” She also noted that six new tracks “from the vault” will be unveiled.

Swift’s Ongoing Album Re-Recording Journey, Explained

Swift is re-recording these older records after her former record label Big Machine Records sold her back catalog of music to music executive Scooter Braun.

As Swift has explained to fans in the past, Braun bought the ownership of her first six albums in 2020, including Speak Now, her 2006 self-titled album, 2014’s 1989 and 2017’s Reputation.

She doesn’t own her previous albums since she signed her first record deal when she was 14, which relinquished her masters’ rights. Each of Swift’s revamped records are referred to as “Taylor’s Versions” since she owns them. In the “Lavender Haze” musician’s two-part slide, she also included an image with pink text on a violet background that had another message for her fans.

It read, “I always looked at this album as my album, and the lump in my throat expands to a quivering voice as I say this. Thanks to you, dear reader, it finally will be.” She added, including lyrics to her hit song and Speak Now opener “Mine:” “I consider this music to be, along with your faith in me, the best thing that’s ever been mine.”