For the second consecutive month, Mexican lager Modelo Especial remained the king of beer across the nation in June, decrowning American-made Bud Light.

Anheuser-Busch, the light beer’s parent company, has watched sales decline as it faces a consumer boycott fueled by anger over the company’s partnership with transgender influencer Dylan Mulvaney.

Bud Light lost its spot as the No.-1 selling U.S. beer in May as conservative consumers abandoned the brand after it collaborated with Mulvaney to promote a contest for the March Madness basketball tournament.

A 1.7% lead

For the four weeks ending July 1, Modelo Especial took 8.7% of overall beer sales through retail stores while Bud Light came in second with a 7% share, according to an analysis of Nielsen data from consulting firm Bump Williams. Michelob Ultra came in third (6.7%), followed by Coors Light (6.1%) and Miller Lite (5.1%).

In May, the data showed Bud Light represented 7.3% of U.S. retail-store beer sales in the four weeks ending June 3 compared with 8.4% for Modelo.

Despite the decline, Bud Light continues to outrank Modelo in volume sales and remains the top-ranking beer brand based on dollar sales year-to-date.

Dave Williams, vice president of consumer insights and analytics at Bump Williams, told USA TODAY last month that “there’s a lot of volume from Bud Light still moving out there.” But unless “something drastic” occurs, he expects the decline in Bud Light sales will continue through “at least the summer” as Modelo and other domestic lagers see gains.

Bud Light backlash:After collab with trans influencer Dylan Mulvaney, head of Bud Light responds

Why is Bud Light being boycotted?

Bump Williams’ analysis looked at sales among off-premise outlets including grocery and liquor stores. The data showed Bud Light dollar sales have been dropping since April in the aftermath of the beer brand’s marketing partnership with Mulvaney.

Some consumers called for a boycott after the influencer posted a video in early April promoting a Bud Light giveaway in which she showed an image of a personalized can with her face on it.

The head of Anheuser-Busch responded, noting that the company aims to bring “people together over a beer.”

“We never intended to be part of a discussion that divides people,” CEO Brendan Whitworth wrote in a statement in April. “Moving forward, I will continue to work tirelessly to bring great beers to consumers across our nation.”

Mulvaney says Bud Light ghosted her after partnership

A week ago, Mulvaney also addressed the backlash, saying that Bud Light ghosted her after opening her up to a torrent of bullying and transphobia and that she has been scared to leave her house.

She said Bud Light’s failure to publicly stand up for a transgender person was worse than not hiring a trans person in the first place.

“It gives customers permission to be as transphobic and hateful as they want,” she said. “And the hate doesn’t end with me. It has serious and grave consequences for the rest of our community. And we’re customers, too.”

Bud Light sales:Dylan Mulvaney’s beer ad and whether boycotts actually work

Transgender rights and lawmakers

The slip in sales and backlash comes at a divisive moment for transgender rights.

Hundreds of bills targeting LGBTQ people – particularly transgender people – have been introduced by Republican lawmakers in statehouses across the country. The legislation seeks to regulate what bathrooms they can use, what medical care they can receive and what sports teams they can play on.

Zooey Zephyr and Dylan Mulvaney:Is all the anger, fury really about transgender rights? Maybe not.

Contributing: Bailey Schultz

Natalie Neysa Alund covers breaking and trending news for USA TODAY. Reach her at nalund@usatoday.com and follow her on Twitter @nataliealund.

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